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PASHA Bank

Leading Marketing Specialist (Customer Relations)

Tbilisi

August 31

Location: Tbilisi, Head Office
Position Type: Full Time
Department: Business Development Department
Application Deadline: August 31, 2025

This might be your best chance! Join us on our road to new heights!

What we offer:

  • Ability to work and grow in the international environment
  • Friendly and supportive team
  • Competitive compensation and benefits package with flexible working conditions
  • Support in learning and development
  • Openness to innovative approaches

Major Duties and Responsibilities

  • Collaborate with internal stakeholders to understand customer needs, preferences, and pain points;
  • Develop and execute direct marketing strategies to nurture relationships with corporate clients, increase loyalty, and drive repeat business;
  • Organize and participate in client appreciation events, seminars, webinars, and other networking opportunities to foster relationships with corporate clients and promote brand loyalty;
  • Plan and execute personalized marketing campaigns across various channels to engage corporate clients and promote relevant products and services;
  • Monitor customer feedback and sentiment to inform marketing strategies and improve the customer experience;
  • Leverage customer data and analytics to identify opportunities for upselling and cross-selling additional products or services to existing corporate clients;
  • Stay up-to-date with industry trends, best practices, and emerging technologies in customer relations marketing, and recommend innovative strategies to enhance customer engagement and retention.

Qualifications Required:

Education: Bachelor's degree in Marketing, Business Administration, Communications, or related field; relevant certifications (e.g., CRM) a plus;
Work Experience: Minimum 3 years of experience in marketing, customer relations, or related roles, preferably in the banking or financial services industry;
Languages: Fluent knowledge of the Georgian language,Good knowledge of the English language;
Technical knowledge and skills: Proven track record of developing and implementing successful marketing strategies that drive customer satisfaction, retention, and loyalty; Strong understanding of customer segmentation, targeting, and positioning strategies, with the ability to effectively communicate value propositions to different customer segments; Experience with customer relationship management (CRM) systems and marketing automation platforms, with the ability to leverage data and analytics to inform marketing strategies and decision-making.

Skills and Competencies Required:

  • Excellent communication skills, both written and verbal
  • Creative thinker with a customer-centric mindset
  • Strong project management skills
  • Collaborate effectively with cross-functional teams
  • Detail-oriented with a commitment to quality and accuracy
  • Ability to thrive in a fast-paced, deadline-driven environment
  • Ability to work independently, good organizational skills
  • Strong interpersonal skills.

Only shortlisted candidates will be contacted. We wish you good luck.

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