2015 წლის 24 მაისს სასტუმრო რედისონ ბლუ ივერიაში გაიმართა წლის მთავარი მარკეტინგული ღონისძიება - Spotlight 2015. პაშა ბანკი იყო ღონისძიების პლატინის სპონსორი.

Spotlight 2013 წლიდან ტარდება და აქ ქართველი მარკეტერები და სხვა პრაქტიკოსი პროფესიონალები მსმენელს საკუთარ გამოცდილებას უზიარებენ.

ღონისძიებაზე გაიმართა პაშა ბანკის მიერ ინიცირებული პროექტის - Spotlight Marketing Library პრეზენტაცია, რომელიც განხორციელდა Spotlight-სა და თბილისის მედიათეკასთან ერთად. პროექტის მიზანია ერთ კომფორტულ სივრცეში მოუყაროს თავი მარკეტინგის, ბრენდინგის, PR და სხვა მომიჯნავე დარგების თანამედროვე პროფესიულ ლიტერატურას და გახადოს ხელმისაწვდომი ნებისმიერი მსურველისთვის.

პაშა ბანკი, მთავარი ღირებულებებიდან გამომდინარე, ფოკუსირდება გრძელვადიან და ჯანსაღ პარტნიორულ ურთიერთობებზე. ბანკი Spotlight-თან თანამშრომლობას მომავალშიც განაგრძობს.

გთხოვთ, იხილეთ წიგნების ჩამონათვალი, რომელიც საჩუქრად გადაეცა მედიათეკას:

• Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less - Joe Pulizzi 
• Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements -  Robbin Phillips
• The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one - Bernadette Jiwa
• Marketing Metrics: The Manager's Guide to Measuring Marketing Performance - Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein
• The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again- Michael Brenner, Liz Bedol
• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising - Ryan Holiday
• Hooked: How to Build Habit-Forming Products -  Nir Eyal, Ryan Hoover
• Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant -  W. Chan Kim, Renée Mauborgne
• Invisible Influence: The Hidden Forces that Shape Behavior - Jonah Berger
• Top 10 Visionaries that Changed the World: 500 Life and Business Lessons - George Ilian
• The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits -  Russell Glass , Sean Callahan
• SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies - Adam Clarke 
• Qualitative Consumer and Marketing Research-  Russell W. Belk, Eileen Fischer, Robert Kozinets
• The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement - Damian Ryan
• Trust Me, I'm Lying: Confessions of a Media Manipulator-  Ryan Holiday
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content - Handley, Ann
• Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) - Alexander  Osterwalder
• Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future - Ashlee Vance 
• Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing - Odden Lee
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd - Allan Dib
• Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition – Alina Wheeler
• Silent Sales Machine 9.0 - Jim Cockrum
• B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy - Rich Walker
• The Art of Social Media: Power Tips for Power Users - Guy Kawasaki
• Marketing Research - Alvin C. Burns, Ronald F. Bush
• Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs - Yoffie, David B.
• Marketing Hardcover – Robbin Phillips, Greg Cordell, Geno Church , John Moore
• Rules for Revolutionaries - Guy Kawasaki
• Ignore Everybody and 39 Other Keys to Creativity - Hugh MacLeod
• What Great Brands Do - Denise Lee Yohn
• The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki
• Contagious: How to Build Word of Mouth in the Digital Age -Jonah Berger
• How Brands Grow - Byron Sharp
• The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth
• Decoding the New Consumer Mind - Kit Yarrow
• Hello, My Name is Awesome - Alexanda Watkins
• Unconscious Branding - Douglas Van Praet
• The Brand Gap – Marty Neumeier
• The Philosophy of Branding - Thom Braun
• The Power of Visual Storytelling - Ekaterina Walter and Jessica Gioglio
• LoveMarks - Kevin Roberts
• Whatever You Think, Think the Opposite - Paul Arden
• Positioning: The Battle For Your Mind - Al Ries and Jack Trout
• Loveworks -  Brian Sheehan
• Ogilvy on Advertising – David Ogilvy
• The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes  -Margaret Mark, Carol Pearson, Carol S. Pearson
• The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  - David Meerman Scott
• Word of Mouth Marketing: How Smart Companies Get People Talking  – Andy Sernovitz
• Confessions of an Advertising Man - David Ogilvy
• The Tipping Point: How Little Things Can Make a Big Difference - Malcolm gladwell
• Purple Cow  - Seth Godin
• Truth, Lies & Advertising: The Art of Account Planning by Jon Steel
• The Psychology of Selling  - Brian Tracy
• Enchantment: The Art of Changing Hearts, Minds, and Actions - Guy Kawasaki
• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition - Guy Kawasaki
• Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality - Scott Belsky
• What the Dog Saw and Other Adventures - Malcolm Gladwell
• Logo Design Love: A Guide to Creating Iconic Brand Identities - David Airey
• Brand Thinking and Other Noble Pursuits - Debbie Millman
• Managing the Customer Experience: Turning Customers Into Advocates - Shaun Smith, Joe L. Wheeler
• The Creative Habit: Learn It and Use It for Life - Twyla Tharp
• Symbol by Steven Bateman - Angus Hyland
• Logo - Michael Evamy
• Global Content Marketing - Pam Didner
• HBR 10 Must Read Boxes Set Brand Bible – Debbie Millman